代言明星负面行为对品牌态度的影响研究——基于感知道德评价的视角
张少卿, 赵明
The Influence on Brand Attitude of the Negative Behavior of Star Endorsement——From the Perspective of Moral Evaluation
ZHANG Shao-qing, ZHAO Ming
北京社会科学
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2016, (9): 91
-98
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DOI: 10.13262/j.bjsshkxy.bjshkx.160910
