The Influence on Brand Attitude of the Negative Behavior of Star Endorsement——From the Perspective of Moral Evaluation

ZHANG Shao-qing, ZHAO Ming

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Social Sciences of Beijing ›› 2016, Vol. 0 ›› Issue (9) : 91-98. DOI: 10.13262/j.bjsshkxy.bjshkx.160910

The Influence on Brand Attitude of the Negative Behavior of Star Endorsement——From the Perspective of Moral Evaluation

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2016, 0(9): 91-98 https://doi.org/10.13262/j.bjsshkxy.bjshkx.160910

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